The result of the genio italiano
UNIQUE STYLE
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NEWS, EVENTS, STORIES
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7 May 2026
Prosecco DOC Toasts to Japan: Immersive Experiences and Meaningful Collaborations in 2026
The Prosecco DOC Consortium is renewing and relaunching its strategy for the Japanese market in 2026—one of the most dynamic and promising markets for Italian sparkling wines. This commitment translates into a plan designed to strengthen brand recognition and accelerate market development, with an increasingly strong focus on B2C activities and direct engagement with end […]
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6 May 2026
Prosecco DOC Enters the World of Tennis
Official Sparkling Wine of the BNL Italian Open: Three-Year Agreement for 2026–2028 Rome, May 5, 2026. Prosecco DOC makes its debut in the world of major international tennis. Starting with the BNL Italian Open—scheduled at the Foro Italico in Rome through May 17—the Prosecco DOC Consortium assumes the role of Official Sparkling Wine of the […]
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20 April 2026
Prosecco DOC Launches Its First Chef Residency
Culture, cuisine, and cultural exchange at the heart of a groundbreaking project A culinary residency program that will bring four international chefs to Italy to foster dialogue between culinary cultures, emerging talents, and contemporary visions of food. Milan, 17 April 2026 – With the Chef Residency 2026 project, the Prosecco DOC Consortium, in collaboration with […]
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